Boneco salads and spreads

Complete packaging design for a range of popular salads and spreads made by a Czech producer of delicacies

 

Our challenge was to unify but also sufficiently distinguish the salads and spreads from the same manufacturer. We opted for varying colors, a simple symbol and an image of the salad with a tea spoon. In contrast, what unified both types of products were the large ingredient graphics which allow the customer to see at first glance what they are buying. Large and easily readable names make reference even easier.