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Project 04

Maggi soups in a bag

New packaging for a range of instant soups

 

The main role of this new packaging design for Maggi soups is to show both stylized and photographic representations of the individual ingredients. While the foreground image of a bowl of hot soup invites the customer to have a taste, the background shows a blurred image of the home environment that encourages the consumer to associate with that taste. 

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