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Project 01

Jelínek distillates

Light redesign for a range of distillates in proven flavors made by a popular Czech producer


The traditional labels of this strong drink deserved modernization and softening. The structured paper with fine relief added a touch of elegance. An image of the branch of the tree from the source fruit is placed above the highlighted name of the brand and founder. Below, the labelling is dominated by a distinctive graphic of fruit and the founder’s signature, which carry a clear message: the flavor has been approved by the master of distillation himself. Despite the number of thoughtful details, the label lets the shape of the bottle stand out. 

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