Gervais Original cheese
Packaging redesign and facelift for a series of flavoured cream cheeses
The original design was in need of rejuvenation. In addition to the distinctive logo, we highlighted a slice of traditional Czech bread with a generous amount of cream cheese next to the key ingredients that make up the individual flavours. The food graphic is complemented by a tag with the product name, similar to what we can see at the farmers’ market. The subtle background graphics hint at the product’s French origin.