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Gervais Original cheese

Packaging redesign and facelift for a series of flavoured cream cheeses


The original design was in need of rejuvenation. In addition to the distinctive logo, we highlighted a slice of traditional Czech bread with a generous amount of cream cheese next to the key ingredients that make up the individual flavours. The food graphic is complemented by a tag with the product name, similar to what we can see at the farmers’ market. The subtle background graphics hint at the product’s French origin. 

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